We are BBF

We are different. In a good way. Over the years we have grown, but have never lost sight of why we are in this business. We love our customers and understand them. Whether a serious athlete, train at home, are recovering from injury, or are a business in need of assistance - we have seen it all. 


Everyone has goals & helping you reach towards yours is our mission! Staying healthy, eating better, being more active, spending more time with the ones we love, learning something new everyday and getting more involved in our community. These are the things we strive everyday at Better Body Fitness.


We’ve packed all the fun into one gigantic Superstore with 16,000 square feet of new ellipticals, training bikes, treadmills, strength machines & accessories as well as a huge stock of pre-owned equipment, a whole room dedicated to the world’s most comfortable sandals, a fully certified service center.

Trusted Brands

In order to make it happen we have teamed up with great companies like Octane, ElliptiGO, Sanuk, Matrix, Spri, TuffStuff, Zero Runner, Troy, Sunset Swings, Aeromat, Polar, Troy, Hoist, LeMond, Freemotion & others. We love to price match and have an deep inventory located within our warehouse showroom.

Meet the Team

Jim McKee
Active Aging/ Senior Fitness Specialist
Angelica Floryanovich
General Health and Fitness/ Sales
Daniel Floryanovich
Spartain Race Enthusiast/ Sales
Justin Taylor
Assurance Fitness Repair Owner and Operator, Service Technician
Carolyn Taylor
Assurance Fitness Repair Owner and Operator, Service Coordinator
Travis Taylor
Service Technician
Jake Hogue
Delivery / Install Manager


Does anybody really read these things? Oh, we see you’re here! So, it all started back in 1983 when a guy named Jim McKee started a bodybuilding & aerobic gym and called it Better Body. Following an evolving trend towards healthier lifestyles, it had great energy and charm. It was just a fun place to be, a melting pot of personalities and characters. 

Five years later Better Body took to the trails on the mountain bike craze adding fitness equipment sales to the mix within the next few years.  Better Body Fitness Sales & Service made its debut in 1993. A change of both life & business partners in 1996 breathed new life into the atmosphere and Lisa Watts-McKee stepped into an active role in building up the company’s image, reputation and service.

By the end of 2001 Better Body was out of the warehouse and into its first retail store in North Spokane. After nearly two decades, we have gathered all “the fun” together in one place housed in one huge specialty Superstore in Spokane. 

Walk into 165 S Pine St in Spokane (a block northeast of Dick's Hamburgers on the corner of 2nd Ave). Enjoy a Tootsie Pop, try out the latest equipment, try on some comfy sandals, tell us what you think of the newest machine you just rode, or share a laugh. We look forward to your participation in making make some history with us so we can write more here.